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Subject: "Royal Ballet iconography" Archived thread - Read only
 
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Brendan McCarthymoderator

12-03-02, 01:40 PM (GMT)
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"Royal Ballet iconography"
 
   LAST EDITED ON 12-03-02 AT 02:44 PM (GMT)

The ROH website is soon to feature an online exhibition of pictures taken by Mario Testino in and around the Opera House. He is one of the most highly influential fashion photographers, and for many is the master of 'the look'.

Many of us will know his pictures because they feature in the ROH's advertising and publicity. However a review of the present Testino exhibition at the National Portrait Gallery in the Mail on Sunday prompted the question in my mind as to whether Testino's iconography was appropriate for a Royal Ballet and a Royal Opera House that is attempting to present itself as more socially inclusive. I don't have a strong view either way, but it is an interesting debating point.

Recently members of the Australian Ballet posed in beachwear and this was discussed on a previous thread. What is a good way to present images of dance and dancers that spontaneously communicate what Ross Stretton in his memo to the Marketing Department described as "Excitement - ecstasy - movement - sensation of the body".? At the Australian Ballet, Stretton insisted on advertising that said "this place is for you as well", and is on record as intending to do likewise in London. The issue is whether Testino's images sit well with that project.

The Testino online exhibition will eventually be available on this page


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  Subject     Author     Message Date     ID  
  RE: Royal Ballet iconography MAB 12-03-02 1
     RE: Royal Ballet iconography emma 12-03-02 2
         RE: Royal Ballet iconography Bruceadmin 12-03-02 3
             RE: Royal Ballet iconography sylvia 14-03-02 4

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MAB

12-03-02, 03:16 PM (GMT)
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1. "RE: Royal Ballet iconography"
In response to message #0
 
   I liked Philip Hensher's assessment of Testino's work in the Daily Mail article. Looking at the examples on display I wouldn't consider them worthy of an exhibition at the National Portrait Gallery.

In the context of the Royal Ballet, shouldn't the emphasis be on what dancers do, rather than simply showing how attractive they are?


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emma

12-03-02, 04:02 PM (GMT)
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2. "RE: Royal Ballet iconography"
In response to message #1
 
   As there has been a recent thread on how to tell who is who, I would imagine *any* pictures with names would be welcomed.



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Bruceadmin

12-03-02, 04:47 PM (GMT)
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3. "RE: Royal Ballet iconography"
In response to message #2
 
  
You are starting to see more pictures of dancers on Ballet.co now that Asya Verzhbinsky is effectively our photographer in residence. And that will include shots for our dancers pages too. The following page - a starter page about Asya - has a terrific picture of BRB's Monica Zamora and shows the type of thing we are moving towards:
http://www.ballet.co.uk/contexts/verzhbinsky.htm


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sylvia

14-03-02, 11:08 AM (GMT)
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4. "RE: Royal Ballet iconography"
In response to message #3
 
   The exhibition's online now here. I think most have already been seen on the covers of the ROH booklets.


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