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Subject: ""Few have such a talent to move people"" Archived thread - Read only
 
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Conferences What's Happening Topic #1739
Reading Topic #1739
Viviane

07-06-01, 09:49 AM (GMT)
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""Few have such a talent to move people""
 
   Just discovered an Rolex-advertisement with black & white photograph of Maurice Béjart and Sylvie Guillem.
"Equal partners in the interpretation of one perpetual obsession - the ballet."
Beautiful words but to me it tastes a bit bitter : "Is really everyone under the spell of commerce ?


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  Subject     Author     Message Date     ID  
  RE: "Few have such a talent to move people" june 08-06-01 1
  RE: "Few have such a talent to move people" Steven 08-06-01 2
     RE: "Few have such a talent to move people" June 09-06-01 3
         RE: "Few have such a talent to move people" Ani 15-06-01 4
             RE: "Few have such a talent to move people" Susan 15-06-01 5
  RE: "Few have such a talent to move people" Isobel Houghton 17-07-01 6

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june

08-06-01, 06:38 PM (GMT)
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1. "RE: "Few have such a talent to move people""
In response to message #0
 
   This comment is quite possible.


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Steven

08-06-01, 07:40 PM (GMT)
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2. "RE: "Few have such a talent to move people""
In response to message #0
 
   Well, yes, I think everyone is under the spell of commerce. And that includes ballerinas and choreographers! I think the real problem here is not that it's commerce but that it's badly-done commerce. Think how many interesting ways there are to sell a Rolex. It's a great product (I believe - I don't have one! And for the record I don't want one.) Linking it to great names in the ballet is not an interesting way to do it and comments like "equal partners in the interpretation..." don't really mean anything. But Rolex sell more watches, rich people get a product they feel proud of and the two named artists get some extra money and a little more publicity, so who am I to complain?


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June

09-06-01, 12:05 PM (GMT)
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3. "RE: "Few have such a talent to move people""
In response to message #2
 
   These days all things have to be marketed in someway or another and this is usually a priority in most areas of the arts.


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Ani

15-06-01, 04:38 AM (GMT)
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4. "RE: "Few have such a talent to move people""
In response to message #3
 
   Hello!! where was the new rolex ad??


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Susan

15-06-01, 12:46 PM (GMT)
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5. "RE: "Few have such a talent to move people""
In response to message #4
 
   Quote from fashion photographer Roy Round in the programme for "A Knight at the Ballet":

"Sometime in the 1950s I was commissioned by a fashion magazine to photograph lingerie for a feature that included several pages of glamorous Victoria Secret-type garments. The fashion editor wanted a male dancer in black leotard to serve as a partner for some of the models, giving the feature a tenuous theme of the ballet. I rang the Royal Ballet School and I think it was Harold Turner who suggested a young student called Anthony Dowell. He duly showed up on the day and partnered about ten gorgeous models who changed into a series of exotic and sexy lingerie throughout the session. At the beginning of the day Anthony looked like a stunned mullet but by the end of the day he was an accomplished partner and did a wonderful job"


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Isobel Houghton

17-07-01, 00:52 AM (GMT)
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6. "RE: "Few have such a talent to move people""
In response to message #0
 
   If you think that one's naff you should have seem the rolex Guillem six o clock position most tenuous link in the world advert, or the rolex Cynthia Gregory American advert in which the great American ballerina was compared to a rolex (which is a bit worrying that such an expensive watch can suffer from shin splints, arthritis, tendonitis, stress fractures etc). And as everyone knows Darcey Bussell would be bereft without American Express, or did you miss that one?


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