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Subject: "Online booking" Archived thread - Read only
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Claire S

09-03-01, 09:49 PM (GMT)
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"Online booking"
   I'm not the biggest fan of the Royal Opera House's box office, but I booked online this week and was quite impressed. OK, it's not really booking online, just e-mailing a ticket request, but it still was very effective.

Of course you can't pick your actual seats (pretty important to us regulars) but it was VERY speedy - and only a day after booking opened for period 4. I send my request after midnight, got a confirmation e-mail the following day and the tickets in the mail the next day. If they add a "seat request" section, I'd probably give up on using the phone completely.

ANyone tried Sadlers Wells online booking service?

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  Subject     Author     Message Date     ID  
  RE: Online booking Patricia 11-03-01 1
     RE: Online booking ialbery 14-03-01 2
         RE: Online booking eugene merrett 14-03-01 3
             RE: Online booking Claire S 15-03-01 4
                 RE: Online booking alison 16-03-01 5
         RE: Online booking alison 16-03-01 6

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11-03-01, 11:52 AM (GMT)
Click to EMail Patricia Click to send private message to Patricia Click to add this user to your buddy list  
1. "RE: Online booking"
In response to message #0
   I have used Sadlers Wells on line booking a couple of times and
as far as I remember the details of the seats offered came up on
screen within a couple of minutes...so you could see before you
bought! You need to have a ref no...but if you get any mail from
them, or have booked before, you would have that.
Has the ROH online booking been updated, I tried to get tickets
for Turandot and after about 3 weeks they sent me Upper Slips
with no view of the stage at all! OK if I`d just wanted to listen!

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14-03-01, 05:33 PM (GMT)
Click to EMail ialbery Click to send private message to ialbery Click to add this user to your buddy list  
2. "RE: Online booking"
In response to message #1
   I noted with interest Claire and Patricia’s recent postings re. online ticketing and the reference to Sadler's Wells. We believe that Sadler's Wells is almost unique in offering ALL its tickets for on-line booking and not just an allocation as for most other online ticketing services. Our online ticketing system goes straight into the Box Office database and selects the best available seats at the price you select. Thus there is no advantage in speaking to a telephone operator.

Most online ticketing systems for other theatres use a small allocation of seats often from a restricted range of prices. These seats are very often not in the best location at any given price. If and when such an allocation is sold out then you will probably be told no seats are available at that price even though many seats at this price may still be available on the box office system.

We are upgrading our server in about two months time and the best available seat offers at any given price, after a search of the full inventory of tickets, should typically be offered in just a few seconds. Extras items that may be booked at the same time as tickets are our Sadler's Wells Express Bus which after evening performances serves Farringdon (Thameslink), Waterloo and Victoria Stations.

At the completion of your transaction you can print off from your PC a confirmation sheet which of course includes your seat details and other relevant information. An email is also sent to you to confirm your booking details.

While it is helpful for you to log in with a previously issued patron number (as this reduces duplication of records and thus potentially mailing lists etc.) you can always of course register as a ‘first time’ visitor.

We always appreciate feedback on our online services which can be e-mailed to our web development manager at hans.dekretser@sadlers-wells.com.

Ian Albery
Chief Executive, Sadler's Wells

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eugene merrett

14-03-01, 09:39 PM (GMT)
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3. "RE: Online booking"
In response to message #2
   I think just about every theatre in England has an line booking facility. Even the lowly Mayflower in Southampton does and will show you the seat where you can sit. This is extremely important for me because I can only book a few days in advance. Despite that I still am oblige to "cancel" 50% of my dates (ie not show up). Last week I wanted to see Cerentola at ROH the following day. So email ticket request is no good.

I try calling up but the line was so busy it would not even put me on hold. Now that is quite disgraceful! I gather that Cerentola did not sell out!

In fact the reason why my ballet attendence has fallen by about 80% is due to the poor reservation service!!

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Claire S

15-03-01, 11:39 PM (GMT)
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4. "RE: Online booking"
In response to message #3
   I have just made reservations for the Houston ballet visit online. I thought it was pretty quick and efficient - although I couldn't see what seats where available, I was offered "the best" seats which I could accept or reject before trying another price band. I have to say that I found it much better than calling the box office - often very difficult if you work long hours.

I was also interested to see Ian Albery's posting and to read how they are monitoring and updating their online booking procedure. Would that the poor old ROH were as forward-thinking! Although I was lucky with my RB booking it seems the system isn't quite so efficient for everyone, as Patricia posted.

Eugene, I empathise with you over not being able to attend performances - I've missed about four this season through the demands of my job. I hate to keep bashing the ROH box office but their attitude on returns is terrible. Even for sold-out performances they don't seem to care that a ticket could be resold to someone who's waiting patiently for hours. They also demand the ticket back - difficult to do at the last minute if you can't make the performance!

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16-03-01, 01:04 PM (GMT)
Click to EMail alison Click to send private message to alison Click to view user profileClick to add this user to your buddy list  
5. "RE: Online booking"
In response to message #4
   I just returned a ticket for a classical concert yesterday, by fax (with "Void" written over it) 2 1/2 hours before the performance. I can understand that a venue must have some evidence that a ticket cannot be used by the original purchaser as well as the person re-buying it in order not to cause confusion, but I am sure the ROH could be more helpful in this respect. EQually, I am afraid I deprived someone of a ticket for "Fille" the other week, merely because I didn't have time to physically return it to the box office.

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16-03-01, 01:06 PM (GMT)
Click to EMail alison Click to send private message to alison Click to view user profileClick to add this user to your buddy list  
6. "RE: Online booking"
In response to message #2
   It is interesting to note the way that SW's system works. I have to admit that I've never used it, simply because it always asks for my patron number (one of many, in my case), which I never know, and I don't want to start setting up any more accounts. Does it enable you to specify any given seat? I ask because the legroom in some of the seats is so lousy that I wouldn't be able to sit there even if it were offered to me.

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